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How to make Email Newsletters for your Band with Mailchimp

Building Your Band’s Email List with Mailchimp: A Step-by-Step Guide

In this post, we’ll delve into the world of email marketing and show you how to create a captivating email newsletter for your band using Mailchimp. Email marketing remains a powerful tool for connecting with fans and promoting your music, despite what some might say.

Why Use Email Marketing?

Social media is great, but it has limitations. With email, you control the message and don’t have to worry about algorithms affecting your reach. The only hurdle is the open rate – getting people to actually open your emails.

Building Your Mailing List

Before you can send emails, you need recipients! Here are a few ways to build your list:

  • Bandcamp: Export your mailing list from your Bandcamp “Tools” page.
  • Website: Capture email addresses through a signup form on your website. (We’ll cover this in a future video.)

Mailchimp: Your Free Friend

Mailchimp is a fantastic email marketing platform with a free plan that allows up to 2,000 subscribers and 12,000 emails per month – perfect for DIY musicians!

Let’s Get Started!

  1. Create an Account: Head over to https://mailchimp.com/ and sign up for a free account. Verify your email address and fill in the required details.
  2. Add Subscribers: From the Mailchimp dashboard, navigate to “Lists.” You can either add subscribers manually or import a list from Bandcamp or a spreadsheet.
  3. Create a Campaign: Click on “Campaigns” and choose “Create Campaign.” Select “Create an Email” and give your campaign a name (for internal reference only).
  4. Set Up Your Email: Choose your recipient list and set the “From” name and email address (what people will see in their inbox). Craft a catchy subject line – this is what will entice people to open your email!
  5. Design Your Email: Click on “Design Email” to choose a template. Don’t be afraid to experiment and find a template that suits your band’s style.

Building Your Email Content:

Drag-and-drop functionality makes customizing your email a breeze. Here are some essential elements:

  • Logo: Add your band’s logo for instant brand recognition.
  • Text Content: Inform fans about your latest releases, upcoming gigs, or band news.
  • Video Link: Embed a captivating YouTube video to showcase your music.
  • Sign-Off: Include a friendly closing message and links to your social media profiles.

Test and Send!

Before sending your email to everyone, use the built-in preview mode to ensure it looks good on both desktop and mobile devices. Consider sending a test email to yourself or a trusted friend to check for any issues.

Schedule or Send Now?

Choose whether to schedule your email to go out at a specific time or send it immediately. Remember, there’s a final confirmation step before your email blasts out to the world!

This is Just the Beginning!

This video provides a basic framework for creating email newsletters with Mailchimp. There’s so much more to explore!